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Running an article marketing campaign for SEO- 3 important things to keep in mind Writing articles and submitting them in different article directories is a great way of getting some SEO juice for your website as the directories will allow you to leave links along with your article that can turn out to be vital back links counted by the search engines. Now in order to be successful with your article marketing campaign, it is important to for you to consider three vital issues. Here, I will talk about them one by one. 1. Submitting original articles If you want to see some positive results from your article marketing campaign, make sure that the articles you are submitting in the directories are original or unique work- means not work of other people which is published elsewhere already. If you are writing articles by yourself, you can take ideas and information from other articles written on the same topic but definitely you should not just copy their work and use them in your article. If you hire any professional article writer, make sure that you check the work to see if it is original. There are various software you will find online that you can use to check whether an article is original or not. One such renowned and widely used software is “Copyscape”. Remember, renowned directories are likely to reject your article if they find it to be a duplicate content which is already published in some other website. 2. Submitting articles regularly This is another important factor that may play a key role in your article marketing campaign. Be consistent with your submission. Based on your niche, determine how many articles you would like to submit. If it is a niche with a large number of competitors, you will need to submit quite a few articles to make progress. Also determine how many directories you will consider for your campaign. If you have a limited budget and interested to see how article marketing serves your SEO purposes then you can initiate your campaign at a smaller scale. Ezinearticles.com is one of the most influential article directories online. So try to get at least 10 articles submitted and published over there initially with 2 links in each article. Monitor the result carefully. But again, try to be consistent with your submission to get a better result. Don’t just quit after submitting 5 articles if you see they are not generating enough visitors or your website is not seeing any improvement in terms of page rank, search engine position etc. Be patient and keep adding more articles to the directories to get a better result. 3. Maintain a proper keyword density Keyword density refers to the percentage of how many times you use a keyword in an article. For instance, if you are submitting a 450 word long article on “weight loss” and have the keyword “weight loss” included 9 times in your article, then it means the keyword density is 2% for that particular article. It is often recommended that you should keep keyword density within 2-5%. But personally I think it should not be more than 3%. It actually helps to maintain the quality of the article and at the same time may help you to get your articles published in the high ranked directories. If you hire a professional article writing service provider, make sure that you remind them about providing original article error free articles by maintaining the right keyword density. Expert writers will ensure that anyway as long as you are choosing a reliable writer or company.