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Latest revision as of 23:26, 23 December 2011
Submit a Press Release and Captivate Your Readers
Submitting a press release is still one of the most powerful forms of marketing available today.
When written correctly, it laser targets the market required and supplies just enough sought after information on the subject to arouse the curiosity and interest of the reader to look further into it.
With associated keyword anchor text links within the press release, the reader can simply click through to the writer’s website and find even further information on the topic of interest.
The keyword anchor text links within a submitted press release carry out a dual role.
They not only provide a link for the reader to follow, but also supply a very important SEO (Search Engine Optimization) technique, in the form of back-links.
Writing a good press release that gets published multiple times through syndication and captivates its target audience can be quite a daunting task.
When considering how to write and submit press release, certain guidelines should be followed.
1. Use your most important keywords in the beginning of the title. 2. Keep the title catchy and around 4 – 6 words in length. 3. Sprinkle the keywords used in the title throughout the body of the article. 4. Use less important but associated keywords through the body as well. 5. Keep it simple to read, while covering the most important points to peak interest. 6. Embed your website URL within the most important keywords and some lesser ones. 7. Up to 3 links are normally permitted. Don’t get to spammy (over do it) 8. The body should contain around 350 – 400 words in total. 9. Keep the sentences and paragraphs short and to the point.
When it comes time to submit your press release there are many online publishers to choose from, both free and paid.
An older more established press release publisher is preferable, as their network is spread wider and more established for quick indexing and rapid spread of the intended information.
News4us.com is such a publisher with many press releases indexed by Google.
They offer a free service to submit a press release with instant Google indexing and page 1 ranking.
